Spider-Man
rides Honda.
Welcome to your campaign hub for the ADV160 Spider-Man Edition. First step: fill in the brief so we can start. It takes about 10 minutes.
Generating your Creative Strategy
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Your Creative Strategy is ready.
Review everything below. Edit scripts inline or leave comments. Approve when you're happy.
Boon Siew Honda is bringing Marvel's Spider-Man to the road with the Honda ADV160 Spider-Man Edition. It is Honda's first-ever collaboration with Marvel, with more to come. Limited to 300 units, no restock. RRP RM14,149. Tagline Menakluk Kebebasan (Conquer Freedom).
The voice is playful and conversational, viral and social-proof led rather than a hard sell, and every script stands on its own. Key message: "More than transportation, it reflects who you are."
The content runs across 3 angles: announce the collab and get people to see it in person (comment which Marvel collab is next), the cinema Scan Share Win tied to Spider-Man: Brand New Day, and a bike review for riders who love the Honda whether or not they want the edition (test ride at a local showroom).
Ready to start production?
Approving locks in these scripts and creators. Filming begins within 48 hours.
Command Centre
15 human UGC videos, filmed and edited. Unlimited revisions. Track every video below as it moves from scripting to launch.